Visual Implicit Comparative Test
NeuroApplied Visual Implicit Research that identifies implicit perceptual factors that influence brand image.
Reliability was found as the most influential factor in customers’ decision making process. Since Brand A received high scores in that factor, it is important to maintain the competitive advantage. Although, negative factors were found to undermine positive perception of Brand A. This factors are perceived Aggressiveness and Selfishness of the Brand.
Data-driven analysis of the factors recommends an emotional digital marketing campaign that promotes kindnessand care about the environment to eliminate negative factors.